Johnson Insurance Services are an independent insurance broker that believes in doing best by its clients. 
 
Founded in 2017 by Max Johnson ACII, the business has been built on cultural, ethical & professional values from the ground up, focusing on core sectors and delivering a service that meets the fast pace demands of today. We are continually looking at new ways of working, to ensure our advice and service remains timely and accurate.  
 
It is only when things go wrong that our insurance policies are scrutinised, so we work closely with our clients to understand the risks they face and what they want to achieve, so we can ensure they are best placed with policies designed to do the job they are intended to do when really needed. 
 
If we are unable to assist, we will try and point you in the direction of someone who can. 
 

Meet the team - York 

Max Johnson ACII  Managing Director 

Founder and the heart of the operation. 
 
Max is an Associateship of the Chartered Insurance Institute and has over 15yrs experience in insurance broking.  
 
Outside of work enjoys most things involving food, drink and the great outdoors. 

Liam Smith Claims Handler  

Liam has joined the team to assist our clients with their claims providing the guidance and support from start to finish 
 
Prior to Johnson Insurance, Liam worked in financial lines providing advice to clients on life insurance and is relishing the new challenge! 
 
Outside of work, Liam is an avid Liverpool FC and Featherstone Rovers fan, and a fastly improving golfer. 

Heather Ballantyne Account Executive 

Heather has recently joined the team to advise Farmers and individuals on their insurances to ensure they are competitive and meeting their tailored needs. 
 
Brought up on a diary farm, from a family of Farmers, she practically has milk running through her veins! She has spent time on both sides of the fence, working in underwriting and broking. 
 
Outside of work loves spending time with her family, being outside with her dogs, and attending shows with one of her prize Corgi's. 

Dawn Hawkins Account Handler 

Dawn is one of three new starters coming on board to assist with our private client insurances. 
 
Prior to Johnson Insurance Services, she spent a mere 30 years with Direct Line in Personal Lines and relishing the challenge of working in Commercial Lines! 
 
Outside of work, Dawn loves spending time with her family, eating out with friends, attending the Theatre and Bingo on a Thursday. 

Faye Reid-Alderton Finance Administrator 

Faye has joined the team this year to head up the Accounts and keep all the numbers in the right places! 
 
She joins us after an illustrius 30yr career in accounts, including time with Broker Network, and loves nothing more than a good spreadsheet.  
 
In her free time, when she is not helping her daughter in her new house, she is Brownie Guide Leader, Mental Health First Aider and really enjoys her crafting, sewing and socialising 

Joshua Lees Account Handler 

Josh has joined the team at an Account Handler to assist clients with Renewal's, Changes, and any other ad hoc client requests. 
 
He spent 6yrs at Hiscox as an Underwriting SME risks, focusing on Professional Indemnity  
 
In his free time he is a self-published novelist, budding singer-song writer, banjo player, LARPer, tabletop gamer, father of 1, major dinosaur nerd and dad-joke enthusiast to name but a few! 
 
 

Meet the team - Fakenham 

George Greenock Cert CII Account Executive 

George on boarded in November 2021 as an Account Executive working on the front end and looking to grow our presence in East Anglia. 
 
He previously spent 8yrs as an Account Executive specialising in Farm, Estate and Private Client, building an excellent reputation as a true professional that puts the interests of his clients first. 
 
Outside of work, George has his hands full with alot of chickens, a young family and a love of most country pursuits! 
 
 

Jamie Birkin Dip CII Client Services Manager 

Jamie joined us in June 2022 to work alongside George in our Fakenham office. He heads up the team that assists our clients with renewals, claims, mid-term adjustments and general queries. He reviews our internal processes, to ensure that our clients get the best possible service at all times. 
 
He has a wealth of experience in broking specialising in Private Client and Farm insurance, and has his Diploma from the Chartered Insurance Institute and a Joint Honours Law and Criminology degree to boot. 
 
In his free time, Jamie is a family man and keen Nottingham Forest fan for his sins.  
 
 

Roxy Houliston Account Handler 

Roxy kick started the 2024 New Year joining the team in Fakenham to assist with renewals, mid-term adjustments and any ad-hoc queries. 
 
Having spent time growing up with horses and working on a farm, she understands the risks our Agricultural and Equine clients face. 
 
Outside of work, Roxy loves spending time in great outdoors with her boxer and labrador